Lead Who?
Lead U is a team of former educators, creatives, and ‘experience designers’ who believe the most important lessons we learn aren’t academic - they’re human.
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JD Wilson
Founder, CXO (Chief Experience Officer)
JD Wilson founded Lead U in 2016 after serving in the Military and teaching elementary school for 4 years.
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Kelly Coulson-Perrini
Co-Founder, CEO (Chief Executive Officer)
Kelly Coulson-Perrini is a former teacher who left the classroom to build Lead U with JD when the idea was initially conceived.
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Connor Effenberger
Partner, CPC (Chief of Production & Creativity)
Connor Effenberger is a former teacher who brings his specialties in production and creative student engagement to Lead U.
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Justin Rubin
CGO (Chief Growth Officer)
Justin Rubin is a growth strategist and entrepreneur who is passionate about expanding Lead U's impact and mission.
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Marketing Manager
Shawna Lougee has been with Lead U for nearly 7 years and oversees everything marketing and social-media related.
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Experience Coordinator
Lisa Waterman is a former educator and ensures that all of our experiences with schools and organizations flow smoothly,
Our Amazing Team!
Our team of 40+ teaching artists are all trained in our 'Play & Reflect' Model and experts at creating purposeful engagement.
